Soft2Bet, the product development of which has mushroomed under a recent migration to Amazon Web Services (AWS), has witnessed a clear transformation, notably in terms of EBITDA growth during 2024. This case study compares the traditional on-premises data center to the efficiency of a modern, nimble cloud model with high-performance computing, sophisticated storage management, and affordable compute cycles.
Pre-Migration Obstacles
Soft2Bet struggled with a fragmented data environment and outdated on premise systems that restricted innovation and scalability before it embraced AWS. What were the main issues the faced?
- Disconnected Data: Separate running instances that hampered marketing campaigns
- Poor Support Systems: Legacy systems that made it difficult to service players
- Regulatory Delays: Timelines for filing comliance filings extended
- High Infrastructure Costs: Rising costs and lack of real-time visibility
Overview of the Cloud-First Data Environment
To address these issues, Soft2Bet decided to overhaul its analytics platform, introducing AWS in addition to Snowflake.
It concentrated all data in a secure, single-point location that allows users to retrieve data from many sources without hardware investments. Today, standardized security protocols enable seamless and low-risk data integration, leaving space for continuous innovation and growth to take off.
The Cloud-Native Approach Offers Several Key advantages:
- Physical Hardware Gets Kicked to the Curb: No more dependency on on-site servers with a centralized cloud core.
- Data Security at a New Level:Standardized security processes reduce risks and make integration easier.
- Simplified Infrastructure Management: Less overhead on application lifecycle management.
AWS Analytics: Driving Efficiency for Your Organization
Soft2Bet has greatly optimized data storage, management and provisioning by utilizing AWS services like Amazon S3 and Amazon RDS.
The phased migration approach improves system availability with less downtime and leads to significant annual savings. These savings are reinvested into additional innovation and give the company the ability to make fast, data-driven decisions that accelerate product development.
The Operational Benefits achieved Are:
- Improved system availability and lower service disruptions
- Huge cost savings which release capital for innovation
- Streamlined processes that improve general business productivity
- Faster Development and Constant Experimentation
The shift to cloud native infrastructure has overhauled Soft2Bet’s development practices. Now the development team can experiment with new gaming concepts and iterate on features quickly — pushing out updates in hours instead of weeks. This culture of rapid, continuous iteration enables rapid user interface and game mechanic changes, producing a much more dynamic set of products, leading to outstanding levels of player engagement.
Building a Self-Reinforcing Innovation Loop
Soft2Bet’s integrated data platform built on AWS has created an acceleration feedback loop that drives continuous innovation:
- Speedy Product Releases: Fast product launches produce higher volume of actionable data.
- Continual Improvement: This data is used to further innovate and tailor user experiences.
- Optimizing Cost: Moving on-premises data centers to the cloud cuts physical footprint as well as operational costs, paving the way for new strategic insights for future ORG growth.
A Model for Future iGaming Success
Soft2Bet is already one of the high technology providers in European iGaming after the successful migration of everything to AWS.
The benefits you can actually feel (increased profitability, better scalability, and improved user experiences) highlight the transformational ability of cloud migration.” Soft2Bet´s journey additionally provides a clear guide for other organizations looking to maximize performance of their infrastructure to support operational resilience to reduce downtime and support ongoing product innovation.
Welcoming the Never-ending Transformation
Soft2Bet’s Unified Analytics Platform, which combines disparate data sources into a single, cohesive repository, now allows the company to prototype and launch new concepts in minutes as opposed to the weeks it previously took — a vital competitive edge in today’s fast-changing marketplace. “At Soft2Bet, we dare to break the barriers the market imposes on us by welcoming change with open arms to reinvent ourselves for a brighter future,” states Founder and CEO Uri Poliavich. By continuously innovating, Soft2Bet is able to stay ahead of the curve in the ever-evolving iGaming landscape, fueling growth, maintaining competitiveness, and providing exceptional user experiences.
About Soft2Bet
As a leading gaming turnkey supplier, Soft2Bet provides slot game software, helping online gambling operators to build competitive online products. Well-known for its groundbreaking Motivational Engineering Gaming Application (MEGA), Soft2Bet has launched several market-leading gaming brands and is licensed in over 16 locations around the globe. To remain at the forefront of industry developments, the company proactively utilizes emerging technology to enhance overall user experience.
