Zynga’s ad monetization platform Chartboost has recently announced Chartboost Mediation, a powerful tool for publishers to help them optimise their monetization and grow their business.
With Chartboost Mediation, you can access the various ad networks and choose the best network (or networks) for your needs.
This article will discuss some best practices for setting up Chartboost Mediation.
Zynga’s ad monetisation platform Chartboost announces Chartboost Mediation
Before you can use Chartboost Mediation, you must sign up for the Chartboost platform. This is available through the Link In-app Store on the Developer Portal and via chartboost.com/signup. Both options will guide you through a simple setup process and allow you to set up and link your applications within minutes. You can also add Quester as your extension provider, allowing you to access additional features, such as server-side tracking or targeting.
Once you’ve signed up for Chartboost Mediation, there are a few key tips that we recommend to get the most out of your campaign:
1) Set a budget – Setting comfortable spending limits for each channel helps ensure that each channel has the appropriate budget and leads to an efficient ad campaign.
2) Evaluate user acquisition – Understanding where your users are coming from is essential to optimise campaigns and direct another ad spend in more effective channels.
3) Organise accounts– Grouping all of your associated accounts together makes it easier to manage them more effectively in one central dashboard and running experiments across different versions may yield better performance results.
4) Monitor performance – Analysing data is critical as it will help measure which ads are driving conversions for users so optimization tactics can be applied to boost ROI in future campaigns.
Integrate Chartboost SDK
To effectively use Chartboost Mediation, it is important to integrate the Chartboost SDK. Integrating the SDK should be done according to the Chartboost documentation. The steps involved in integrating both iOS and Android platforms are detailed on the Chartboost Documentation website.
Also, when setting up your ad unit(s), ensure you get your app approved and live on the platform before attempting to set up a mediation group. This step is necessary as it provides there won’t be any issues with ad requests for the mediation group when going live.
Once your app has been approved and touched go-live, the next step is adding networks into the mediation group from which you wish to monetize. The selection of networks here depends on what type of game you have and what kind of inventory fits best with them (especially as some networks may have country/platform restrictions). If desired, you can also set varying eCPM (effective cost per mille) values for each network. Still, it is advised that at least one network should have an eCPM higher than $5, or else there may be an issue where the ads served by Chartboost will not be getting rewarded correctly. Alternatively, you can set these eCPMs manually or try out some algorithms provided by certain networks, such as Google or Unity Ads’ Optimised Network Selection, if applicable, based on your configuration settings.
Observing these steps while using the Chartboost Mediation platform ensures a better advertisement experience, resulting in increased revenue from ads!
Configure Chartboost Mediation
Chartboost provides a powerful platform for monetizing Zynga games and applications. One of their most popular features is Chartboost Mediation, which allows developers to set up flexible ad networks and multiple ad networks to maximise fill rates and revenue. Please follow the steps below to get started on Chartboost Mediation SDK integration and configuration.
1. Create a Chartboost Account: First of all, you will need to register your account with Chartboost to use the platform for mediation.
2. Download the SDK: You will then need to download the latest version of the ChartBoost SDK framework from the site. This must be installed on each platform you wish to manage through ChartBoost Mediation.
3. Initialise Your App: Once you’ve added your application to the ChartBoost app portal, now you’ll need to initialise it in your code with a call to the “initialise” method inside the newly-added Framework file from within your application’s AppDelegate Class (For iOS) or Activity Class (for Android).
4. Set Up Post-install Analytics Tracking: Make sure post-install analytics tracking is enabled for mediation (iTunes Store ID or Google Play package name) before progressing further with other tasks, such as adding network configurations and A/B testing setups, etc.
5. Add Network Configurations: Then add configs specific for each of your mediated networks by selecting them in as per instructions in our mediation UI integration guide here – https://answers.chartboost.com/hc/en-us/articles/211412907-Getting-Started-with-Mediation?mobile_site=true .
6 Configure Metrics & A/B Testing: Now that your account is set up properly, configure different metrics & A/B test setups appropriately – https://answers.chartboost.com/hc/en-us/articles/360001816614?mobile_site=true – this helps better-understanding performance & also drive smarter optimization decisions to further capitalise on revenue opportunities from mediated networks .
7 Show Ads: Once all these steps have been completed correctly, it’s time to start showing ads via chart boost by simply calling the show interstitial method accordingly (as shown here – https://answers.chartboost.com/hc/en-us//articles/200980369–SampleDiagramsInteractiveISExampleUsingObjectiveC?mobile_site=true ) every time you would like an ad instance to appear in gameplay.
Setting Up Ad Networks
Zynga’s ad monetization platform Chartboost recently announced Chartboost Mediation. Chartboost Mediation simplifies the process of setting up, managing, and optimising ad networks, ensuring your ad placements are always performing at their best.
This article will cover some best practices for using Chartboost Mediation.
Select Ad Networks
Ad networks are the player in the advertising game that connects mobile apps with advertisers. Selecting one or two that offer the most desired ad units and types is important when setting up an ad network account. The choices provided by different ad networks vary significantly, so it’s important to research what kind of campaigns they offer. Here are some top recommendations for selecting the best fit for your needs:
-Zynga’s ad monetization platform Chartboost announces Chartboost Mediation, which is an advertising dashboard and a single interface for multiple ad networks. With this solution, developers can now manage multiple ad inventory sources more effectively to increase revenues and provide users with better experiences.
-Chartboost recommends starting with 8-12 trusted sources: 3 major publishers (Facebook Audience Network, Google AdMob & Apple Search Ads) plus 5-7 smaller networks or vertical platforms (iHeartRadio, MobFox).
-It is important to monitor the performance of each source regularly – at least monthly – so they can still make informed decisions about which ones are bringing in higher quality impressions and clicks that result in increased revenues.
-Test different ad formats, placements, and bidding strategies to find what works best for each network source. It’s also wise to include at least one vertical platform, such as iHeartRadio or MobFox, since these typically bring more high quality impressions than larger ones like Google AdMob do.
-Finally, take advantage of machine learning which is used by Chartboost Mediation’s Smart Bidding feature to optimise bids automatically and deliver higher yields over time.
Configure Ad Networks
Chartboost Mediation enables app developers and publishers to control their ad monetization process by connecting them directly to an extensive network of market-leading ad networks, agencies, and demand-side platforms. By configuring Chartboost Mediation, developers can get the highest possible value for their impressions in a unified bidding environment, making sure to get the best performance from their ad networks with ease.
Before accessing Chartboost Mediation, developers must first add their respective accounts with the major ad networks. This process involves registering each ad network’s SDK in their app and setting up test devices for debugging purposes. To use Chartboost Mediation effectively, it is important for developers to make sure that each network is correctly configured.
Here are some best practices on how to set up and use Chartboost Mediation:
- Ensure the SDKs are properly integrated into your applications, and test devices have the right settings; otherwise, you may not receive competitive bids or optimise traffic correctly.
- Suppose you include different providers within the same integration. In that case, they must maintain similar mediation stacks (i.e., if one provider has established a position at the top of your stack, then all other providers should have similar positions within your stack).
- Make sure different platforms don’t conflict with each other when serving ads; otherwise, you may need help to take advantage of competitive pricing or optimise performance correctly. If using different demand platforms (such as Twitter) alongside meditating networks (such as Google AdMob), ensure they don’t compete against each other during auction pools. If they do, then you will limit your ability to maximise revenue across both collections.
- Ensure that all external web browsers used in conjunction with Chartboost serve ads appropriately without conflicting or disrupting campaign performance.
- Finally, while automated bidding can help simplify your monetization efforts using Chartboost Mediation, it is important to monitor campaign performance regularly to adjust bidding parameters accordingly to maximise revenue for any given traffic pool.
Set Up Ad Units
Ad units are the building blocks of any Chartboost Mediation integration. The Chartboost Mediation platform encourages you to build on existing ad units and use them as starting points for your integrations. For this reason, it’s important to understand the details of how each network defines its ad units within the framework offered by Chartboost.
The process of setting up ad units begins with a profile—a container in which all the details related to an individual network’s version of an ad unit are defined. Depending on which networks you select, setting up profiles is akin to creating or accessing existing accounts or obtaining keys. These credentials enable communication between your application and the networks used in the integration.
Each profile will require configuration values tailored to that particular network and parameters specific to each instance of an ad unit within your application (e.g., placement name). This ensures significant flexibility when creating new use cases involving different ads at various sizes and locations throughout your app experience. Furthermore, once these parameters are established, you can start serving ads from those configurations immediately — no additional technical setup is required!
Optimising Chartboost Mediation
Chartboost Mediation is Zynga’s ad monetization platform that simplifies the process of monetizing mobile apps and games. It is designed to integrate seamlessly with app owners’ existing SDKs and networks, enabling them to quickly and efficiently access a larger pool of ad impressions to drive higher revenue.
To get the best performance from Chartboost Mediation, you should follow certain best practices. This section will outline how to optimise Chartboost Mediation for maximum revenue.
When using Chartboost Mediation, it is important to analyse performance regularly to ensure developers are getting the maximum benefit. Utilising the dashboard, developers can analyse charts and tables to determine which ad networks are most profitable and why. This data can then be used to optimise media configurations and decide which revenue strategies work best.
There are three primary methods for analysing performance in the Chartboost dashboard – campaigns, sources, and impressions.
Campaigns: View performance data by customising the network, country code, and platform filters. This tool allows developers to look at their campaigns overall and compare performance between different networks or countries if specified. The data displayed in campaigns include requests, impressions delivered, revenue earned, eCPM (effective cost per mile), fill rate (opportunity per request), and more that help track ad revenue across all networks enabled on Chartboost Mediation.
Sources: View breakdowns of each ad network included in a campaign by creating customizable filters such as game name and country code so developers can evaluate which sources bring in the most revenue or get impressions at a good price. The data on this screen includes requests (ad calls), total fill rate across all ads served from the source (opportunity per request), and direct revenue from each network managed via Chartboost Mediation.
Impressions – See exactly which image was served from along with corresponding requests/fill rates for each creative ID associated with that impression – allowing for quick debugging of any issues at an atomic level of insight into sources & creatives running in an application with Chartboost Mediation enabled. Developers can review trends associated with key metrics like deliveries/impressions over time – such as fewer visits over time or higher than expected CPAs — to localise any issues gaining insights into delivery variance or errors encountered when calling the remote integration environment used by agencies or DSPs.
When using Chartboost Mediation, it is important to adjust bids to ensure that the most profitable monetization opportunities are taken advantage of. This can be done on a per-placement basis, or across multiple placements at once. Adjusting bids may require trial and error to determine the most effective balance of demand sources, as each platform offers different tiers of monetization.
It is important to remain informed of any changes or updates that may take place for a particular platform, such as changes in payment terms, performance metrics, or bid reductions.
Furthermore, Chartboost allows developers to adjust campaign parameters such as max spend caps and Return on Ad Spend (ROAS) goals to accurately measure the performance of their advertising efforts. Each parameter can be adjusted per device type, targeting parameters, and more – giving Zynga’s ad network full control over its monetization goals.
When configuring a Chartboost Mediation waterfall, it’s important to adjust it to optimise network performance and performance. This includes ensuring the best CPM networks, the proper ad types for each network, and considering your audience’s geographical needs.
Ad networks can have different eCPM levels based on region and device type, so it’s important to prioritise regional factors when setting up your waterfall. For example, you can move an ad network with higher eCPMs in Asia Pacific to a higher position in the waterfall than those with lower eCPMs in Europe or North America. To further maximise their earning potential, app developers should also target specific mobile devices when setting up their waterfalls, as device types will often have different eCPM levels for other networks as well.
App developers should also consider the proper placement of advertisements for different ad types within their mediation partners’ SDKs, as this can significantly impact monetization opportunities from Chartboost Mediation. For example, suppose you are using banner ads and interstitial ads. In that case, you can increase fill rates by ensuring they are located in the same position in your waterfall setup so that each impression is sent out to all of your networks simultaneously instead of separately for each type of ad format you use.
Finally, optimising Chartboost Mediation requires keeping up with statistics on every partner’s fill rate and tracking trends over time by monitoring changes in CTR and watching average bid prices as they change over time. This kind of analysis allows app developers to optimise their mediation waterfalls according to how much income each partner generates, which helps maximise Chartboost Mediation revenue over time.
Troubleshooting Chartboost Mediation
With Zynga’s ad monetization platform Chartboost announcing Chartboost Mediation, developers can now take advantage of an easy-to-setup mediation platform for their games.
However, it’s important to ensure you adhere to best practices while using Chartboost Mediation. Therefore, this article will discuss some troubleshooting best practices you should follow while using the platform.
Check Ad Network Status
When troubleshooting Chartboost Mediation, it is important to check your ad networks’ status and ensure they are all properly integrated into the Chartboost platform. Some of the things you should look for include the following:
- Does the network have an active account, and is it properly set up in Chartboost?
- Are the valid API keys and credentials being used?
- Does each network have its own separate API key for both test and live mode in production?
- Are there any API calls or rate limit exceedances happening during your traffic ramp-up phase?
- Have you successfully tested each ad network independently before integration?
In addition to checking the status of your ad networks, it is also important to ensure that each network’s terms of service comply with any restrictions set by Chartboost. For example, some networks restrict certain types of advertising, like gambling advertisements or explicit content that may not be allowed on certain platforms. In addition, when using multiple networks, it’s important to ensure they comply with Chartboost’s regulations. Finally, be sure to regularly monitor your analytics dashboard to track your campaigns’ performance and address any potential issues that may arise.
Check SDK Version
When using Chartboost Mediation, it is important to ensure that the correct Chartboost SDK version is being used. Outdated or incorrect versions can cause stability and performance issues and missing mediation events or ad calls. Therefore, it is recommended to frequently check the Chartboost console and display ads tab for up-to-date SDK versions.
Keep track of details such as the main integration steps and integrating partner parameters to optimise your SDK version detection. Once all mediation partners are integrated properly within the application’s list, and the current version of Xcode is running, check if all the latest SDKs are updated and installed by simply double-checking the “SDK Version” field from inside the “Display Ads” tab on Chartboost dashboard.
Chartboost’s Chartboost Mediation platform allows developers to reap the benefits of several ad sources with just one integrated SDK solution – but only when implemented correctly. To be sure that all relevant ads appear in the application, often cross-check with the right SDK status and configurations applied inside any necessary environments mentioned in different stages of development or production!
Check Ad Unit Settings
Once you have set up your Chartboost app and ad unit, it is important to ensure the settings are set up correctly. The settings will determine how the platform delivers your ads, influencing user experience and ad monetization.
Check that all ad units are enabled for Chartboost Mediation and any other networks, creative types, and sizes you wish to receive. Also, confirm that the thresholds for exhausting an ad unit are set correctly for low-fill rate situations. This helps ensure you get maximum exposure for the most ad placements possible at the optimum CPMs available from the marketplace.
Further troubleshooting best practices involve using ratios between different networks or using minimum CPMs when setting bids in different tiers of networks. This way, you can achieve a higher win rate while finding a better CPM balance amongst multiple inventory sources and maximising overall earnings with Chartboost Mediation. Additionally, be sure to pay attention to yield optimization features such as Dynamic Floor Price (DFP), Network Health Score (NHS), Control and Flexibility (COF), availability of favoured deals, preferred deal augmentation, auto relevancy scores, daily refresh income caps, and frequency capping to ensure your campaigns are optimised for maximum performance across different price points related to support RTX/Dynamic End Cards, etc. These features can greatly impact when it comes time to review reports in the dashboard or while displaying live waterfall data on demand.
Maximising Earnings with Chartboost Mediation
Chartboost Mediation is Zynga’s ad monetization platform allowing users to monetize their mobile apps and games.
With Chartboost Mediation, app developers can maximise their earnings from their mobile apps by integrating multiple ad networks into their in-app ads. By doing so, users can earn more revenue from each ad impression.
This section will discuss some best practices for using Chartboost Mediation to maximise revenue.
Use Ad Network Capping
Ad network capping is an important practice for maximising earnings with Chartboost Mediation. Ad network capping allows you to limit the number of impressions delivered from an ad network for each user per day or per app session. By using ad network capping, you can ensure that even if a particular ad network does not deliver any impressions for a longer period, your app won’t overrun that ad network, and their impression fill rate won’t decline. It also prevents too much traffic from any ad network without adversely affecting another one.
You can also use different cappings, such as frequency capping or global capsules. Frequency Capping will ensure that only a certain number of impressions (usually up to a specific amount) can be shown to the same user over a selected interval to keep your quality standards high and avoid overwhelming the user with repetitive ads; meanwhile, Global Capsule limits the total amount of requests sent out by Chartboost Mediation across all the networks simultaneously within an established period (for instance 100 requests/minute).
Using Chartboost Mediation with ad network capping, you can maintain control over your overall monetization strategy while optimising delivery and filtering low-performing networks from becoming oversaturated with requests. Combined with other optimization techniques such as pricing floors and custom waterfalls, you can maximise your monetization potential while delivering a positive user experience on your app zynga’s mobile apps.
Test Different Ad Sizes
When using Chartboost Mediation, it is important to test different ad sizes to ensure that you are maximising your ad earnings. Various ad sizes appear differently on other devices. Since some users may view content on smaller or larger screens, varying the ad size can improve visual appeal and maximise revenue potential.
It is also beneficial for developers to combine static interstitials and mobile video ads, as this can balance monetization performance and user experience. Video ads typically yield higher than static interstitials due to the interactive nature of the ads, allowing viewers to choose whether they would like to watch or close the ad. As such, developers should consider utilising Chartboost’s tools, such as AppBundles (which enables developers to include multiple placements of different ad formats into one call), to manage their video strategy more efficiently.
Finally, testing different eCPM floors is key when leveraging Chartboost Monetization tools – setting these values correctly will ensure that publishers have appropriate control over which advertisers they work with while receiving desired returns from their media traffic sources. For example, Zynga’s guidelines suggest a good initial floor rate. Still, they assert that in-game performance data should be kept in mind when making changes, as this will often result in higher earnings for developers.
Utilise Chartboost’s In-App Bidding
Chartboost’s In-App Bidding (IAPB) is an automated system that enables app developers to securely set up their app to utilise multiple ad networks simultaneously, giving developers the most optimised fill rate and CPM for their user base with minimal manual involvement. Developers can access the IAPB within Chartboost’s dashboard and in the Chartboost SDK.
The IAPB handles each incoming request from the partner networks by evaluating them based on predetermined constraints such as CPM, fill rate, and relevancy. In addition, other factors such as location, device type, and network type may also be considered when selecting how to bid for each impression. This combination of factors allows developers to receive higher CPMs for their inventory while focusing on maximising their eCPM dollars.
In addition to making it easier for developers to manage ad bidding across multiple networks in real-time, Chartboost’s IAB also allows them to apply values they find most important when determining which campaigns make it into a publisher’s waterfalls – such as filtering out low-quality ads or serving specific types of ads based on certain campaigns running at that moment in time – along with other available optimization options.
Using Chartboost’s IAB technology with its comprehensive suite of optimization tools, app developers can create custom strategies for maximising revenue with astounding accuracy and efficiency by reducing setup time and potential errors associated with manually setting up complex mediation configurations.
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