In early January 2021, following the events of a violent riot at the US Capitol, social media giant Snapchat announced that it was locking President Donald Trump’s account — potentially indefinitely. An unprecedented move that has caused debate on both sides of the political spectrum, many are asking why Snapchat did this and what it may mean going forward.
This article will provide an overview of the events leading up to this bold move by Snapchat and offer perspectives from experts to better understand why this step was taken. We’ll examine different points of view surrounding the decision and explore potential future implications for social media platforms. Finally, we’ll look at potential implications for President Trump’s ability to use social media platforms and broader trends in digital media and politics.
Background on Snapchat
Snapchat is a multimedia messaging app which allows users to send photos and videos that disappear after they have been viewed. It is one of the most popular social media apps with over 355 million monthly active users. This platform is often used by various politicians, including former U.S President Donald Trump, to keep in touch with their constituency.
In 2020, amid the chaos in Washington D.C., Snapchat took the unprecedented step of locking President Trump’s account. This article will discuss the background of Snapchat and the implications of this move.
What is Snapchat?
Snapchat is a multimedia messaging app created and developed by Snap Inc., first released in 2011. It allows users to capture and send photos, videos, text messages and more through the app. Through various filters and geofilters, users can also add spatial tags to their posts, making it easy for others to find them based on their location.
Snapchat is popular with young people, providing a new way to communicate online with peers. It is informal but also secure and difficult or impossible for parents or other adults to monitor.
Snapchat has several features that make it stand out from other messaging apps. One such feature is its “Stories” feature, which allows users to post photos and videos which can be seen for 24 hours before being automatically deleted. Another popular feature of Snapchat are its Lenses, which let users apply fun face-altering filters over their pictures before sending them off. These lenses range from silly animal ears to complex transfigurations used for creativity and expressing messages quickly without any words at all!
What is the company’s history?
Snapchat is a multimedia messaging app launched in September 2011 by three college students – Evan Spiegel, Bobby Murphy and Reggie Brown – at Stanford University. The app, designed for story-telling with photographs and videos, quickly became popular amongst younger users. Snapchat allows photos and videos to be posted publicly to “Stories” or sent privately—with texts, doodles, stickers, filters and other options added to enhance them. As a result, it became one of the world’s most lucrative social media companies when it debuted its initial public stock offering in 2017.

As it grew, Snapchat has consistently focused on user safety and promoting civil discourse. For example, in 2018 it updated its Community Guidelines to discourage bullying under the terms of “anti-harassment policy” with consequences including account suspension for violations. Its 2021 announcement expanding the enforcement of these guidelines sparked controversy after President Donald Trump had his account locked for tweeting a video falsely claiming that any fraud was only found in states that Biden won. Despite outside calls from both sides of the aisle to reverse its decision, Snapchat still stands by its decision enforcing their Community Guidelines against political content they label as inciting violence. Controversy aside, this remains a prime example of how social media companies can step up efforts to protect their users while reinforcing standards against overly polarising or toxic communications. This stance has since drawn support from many major figures around the internet.
Reasons Behind Snapchat’s Decision
On the 6th of January, news broke that Snapchat had locked President Donald Trump’s account amid chaos in Washington due to an attempted insurrection at the Capitol. This was a stunning turn of events, and it got people wondering why the social media platform had taken such a drastic step.
In this article, we’ll dive deeper into the reasons behind Snapchat’s decision and what this could mean for the future.
Snapchat’s statement on the matter
On January 12, 2021, Snapchat announced their decision to lock President Donald Trump’s account in a statement released to the public. The statement read:
“We have assessed that during this period, some of his posts past and present have called people to violence and encouraged aggression. As a result, we have acted in line with our values and policies to lock President Trump’s account.”
Following the announcement by Snapchat, many members of the public had questions as to why they chose such a course of action. The company went on to explain their decision in the same statement:
“We believe that public safety for the platform must act without fear or favour and confirm that there is no place on our platform for distraction from public safety or external interference.”

In addition, Snapchat noted their intent “to ensure that everybody has reliable access to accurate information when making important decisions impacting our country”. However, they went on to specifically state that they would not be enabling any accounts regarding candidates running for US political offices through January 20th 2021.
The potential impact of the decision
Choosing to lock President Trump’s account potentially had huge repercussions for Snapchat. In theory, this could have opened them up to criticism from those on both sides of the political divide. However, it also served as a powerful statement of their stance on hate speech and abuse which is seen as a positive in many quarters.
Furthermore, Snapchat has demonstrated that its “Safety Center” is more than just an empty promise — they are willing to take action when necessary. Such action could be seen as an example of corporate social responsibility; Snapchat is showing that it takes its aspirations to create a safe, inclusive platform seriously and will not hesitate to address discrimination or hate speech issues.
This decision sends a strong message reverberating throughout the entire industry that hate speech has no place in our digital world — a point further enforced when Facebook and Twitter took similar action with their respective accounts later that same day. In addition, it will likely push other social media platforms to take similar actions against hate speech if encountered, ensuring maximum safety for all users.
Snapchat locks Trump’s account amid chaos in Washington
As many know, Snapchat recently locked the US President Donald Trump’s account after the chaos created in Washington by his supporters. In this discussion, we will take a look at Snapchat’s decision and the implications it could have.
It is important to consider both sides of the debate before concluding.
What does this mean for other social media companies?
The decision to permanently ban Donald Trump from Snapchat has raised important questions about freedom of speech, corporate responsibility and fairness. It also brings up the issue of how other social media companies should respond in similar situations.
At a time when social media giants like Facebook and Twitter are under increased scrutiny for their roles in spreading hate speech, disinformation and allowing certain politicians to go unchecked with their words, Snapchat’s decision has put many people on alert. While some may feel that Snapchat was too quick to enforce a policy against President Trump, others have argued that social media companies must protect their users from dangerous rhetoric and hate speech while promoting open dialogue and honest debate.
The tech industry has had its fair share of damaging decisions over the past few years, particularly regarding censorship, regulation and freedom of speech issues. And while Snapchat will likely stand out as among the most bold statements by a tech company this year, it’s unclear if other tech giants will follow suit or take a more lenient approach when managing content moderatorship on their platforms.

In light of this news, we should expect that other social media companies will face similar questions about which accounts should be restricted or banned under specific circumstances. Regardless of how each company answers this question, today’s tech giants must develop rigorous policies to ensure equitable access for citizens across all political views—and empower users with tools to hold those networks accountable if needed.
How will the public interpret this decision?
The decision to lock the President of the United States’ Snapchat account has been met with a range of opinions from lawmakers, media commentators, and users alike. Supporters of the decision argue that it is one way for tech giants to hold Trump accountable for his inflammatory posts. Opponents claim it sets a dangerous precedent, giving social media companies too much power to control what content individuals can access.
For everyday Snapchat users, this decision may question their view of the company, who have traditionally presented themselves as an empowering tool for free expression. While some may feel relieved that they no longer have to be exposed to the President’s divisive rhetoric, others may see this as a violation of their freedom of speech and expression. However, many agree that allowing unchecked hate speech and provocation on its platform could pose an existential risk to Snapchat and other companies if they don’t take action against illegal activities or inflammatory content.
Ultimately, this action by Snapchat might result in mistrust from its user base or be heralded as a socially just move – only time will tell how the public will interpret this over time.
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