Ad-verification firm DoubleVerify is set to acquire OpenSlate for $150 million, according to a recent announcement. OpenSlate is a leading video and audio content-curation platform. This acquisition could be the beginning of a huge new era of growth for DoubleVerify.
In this section, let’s discuss why DoubleVerify is making this move, and how it plans to benefit from the acquisition of OpenSlate:
Overview of DoubleVerify
DoubleVerify (DV) is an ad-verification firm that helps brands verify that their digital ads are appearing correctly and meeting their objectives. Founded in 2008, the company has grown to become a leading provider of digital ad tracking and advertising technology, with clients including many Fortune 500 companies.
OpenSlate is a “compliance-as-a-service” solution that helps marketers assess the value of their advertising channels and automate the review process. It has more than 200 publishers in its network, including YouTube, Hulu, and Microsoft.
The acquisition of OpenSlate marks another important step for DV as it continues to expand its ad-verification services. The acquisition will help DV to improve its comprehensive video analytics offering for clients, allowing them to see how their videos are performing across various platforms and give them better insights into their audiences. It also gives DV access to OpenSlate’s entire library of over 6 million videos, which will improve DV’s ability to monitor content for inappropriate material or other inappropriate advertising practices on clients’ behalf. Additionally, it allows DV to expand into more verticals such as gaming, entertainment, and digital audio streaming. This is a significant move for both companies which should bring many benefits in terms of innovation and customer experience which can be expected soon after this union is finalized for USD 150 million according to recent reports from financial analysts.
Overview of OpenSlate
OpenSlate is an advertising technology firm that has become widely used by premium video content providers to measure the quality of their advertising placements. The company was founded in 2014 and operates a leading SaaS platform that provides ad buyers, publishers, and platforms with business intelligence, risk management, and editorial review for their campaigns.
OpenSlate helps advertisers make informed decisions about where to advertise, measuring both the quality (relevancy) of the content from the publisher as well as views from consumers in real-time. OpenSlate has built a global database that spans more than 20 countries across genres and platforms including YouTube, Vimeo, Roku, and Hulu.
OpenSlate’s solution is attractive to advertisers because it focuses on delivering proper context rather than just clicks or impressions – something that had traditionally remained a challenge for online publishers. For example, OpenSlate can identify if an advertiser’s ad is served alongside inappropriate content such as movie trailers or violent video game footage. This has enabled not only safer advertising but also higher yields for publishers who may have difficulty attracting top-tier brands with more conventional services. Additionally, OpenSlate includes tools such as:
- Brand safety measures and
- Audience segment insights help manage risk for marketers during campaigns.
Benefits of Acquisition
The recently announced $150 million acquisition of OpenSlate by ad-verification firm DoubleVerify has many people in the industry asking – how will DoubleVerify benefit from this? The answer lies in the many potential benefits that the acquisition of OpenSlate can provide to DoubleVerify. This article will explore the possible benefits of the acquisition, and what it could mean for DoubleVerify’s future.
Expansion of DoubleVerify’s Ad-Verification Capabilities
With the acquisition of OpenSlate, ad-verification firm DoubleVerify will gain access to a comprehensive suite of media performance data and analytics. As the leading provider of digital ad-verification services, DoubleVerify seeks to provide clients with reliable insights into the performance and effectiveness of their digital media investments. The expanded capabilities will enable DoubleVerify to offer a more comprehensive suite of products designed to help marketers verify and optimize their campaigns.
The acquisition will give DoubleVerify access to OpenSlate’s audience segmentation capabilities as well as its proprietary technology platform that aggregates data from third-party providers such as Nielsen, comScore, and Comcast Matrix. This data can be used to gain insights into consumer behavior across various platforms using both first-party and third-party data sources.
DoubleVerify will also gain access to OpenSlate’s Media Performance Scorecard, which provides in-depth analysis for each placement. It tracks impressions, time spent watching each video, cost per viewable impression (CPVI), cost per mille (CPM) rates, frequency caps reached, and more. This combination of robust verification capabilities coupled with real-time audience engagement insights will make it easier for advertisers to measure their ROI and make informed decisions when optimizing campaigns on social platforms like YouTube and Facebook.
Ad-Verification Firm DoubleVerify to Acquire OpenSlate for $150 Million
The acquisition of OpenSlate by ad-verification firm DoubleVerify (DV) will significantly expand the reach and scope of its services. The deal, valued at $150 million, will provide DV with a much wider audience base and greater access to sought-after content creators. This is important for advertising campaigns because OpenSlate’s insights allow businesses to better target and create campaigns that are more likely to be engaged with.
Furthermore, the acquisition will give DV a much larger platform for larger advertising campaigns that are seeking placement on more premium digital videos; an area in which OpenSlate excels due to its strongly calibrated data set. In addition, DG’s integrations with major social networks such as YouTube/Google, Facebook, and Instagram ensure credible placements for advertisers across multiple channels. This means businesses can spread their ad placements across multiple channels without worrying about where these advertisements may appear online or being exposed to fraudulent clicks through spoofing techniques commonly used by competitors.
Overall, this acquisition will enable DoubleVerify to expand its reach even further by allowing them to tap into millions of active viewers worldwide while utilizing one of the industry’s most advanced fraud detection systems available today. By leveraging OpenSlate’s insights and fraud protection features, DoubleVerify can now confidently offer a reliable solution for brands looking to maximize their return on investment through digital marketing efforts.
Impact on Ad-Tech Industry
The recent acquisition of OpenSlate by ad-verification firm DoubleVerify for $150 million is making waves in the ad-tech industry. It has been touted as a game-changer and is expected to have a significant impact on both companies.
This article examines the effects of the deal and its potential consequences on the industry as a whole.
Consolidation of the Ad-Tech Market
The recent merger of Ad-verification firm DoubleVerify with OpenSlate for $150 million marks an important milestone in the ad-tech industry. It is a clear sign of increased consolidation in the business, and a move to provide DoubleVerify with an edge in ad measurement and video measurement technology.
The fusion between DoubleVerify and OpenSlate allows both companies to benefit from the strengths of their respective platforms. With OpenSlate’s audience analysis technology, DoubleVerify will improve its ability to identify key demographics and measure online advertising performance further fueling cost savings and accuracy. The acquisition helps them to further establish themselves as strong players in the market and leverage data management platforms that otherwise may have proven too costly or difficult to acquire on their own.
The consolidating marketplaces have also created opportunities for deeper integrations among various vendors that can help brands better maximize their value in terms of innovative insights, cost savings, and quality control for campaigns. This consolidation strengthens digital media’s place within the ad-tech industry increasingly transitioning away from traditional media such as billboard advertisements or TV commercial spots and allowing more optimized delivery across digital channels than ever before. As more companies join forces, they not only expand their services but also reduce competition within the marketplace providing further incentives for buyers to select them as vendors of choice rather than others.
Increased Competition for Ad-Tech Players
The recent acquisition of OpenSlate by ad-verification firm DoubleVerify for $150 million underscores the intense competition within the ad-tech industry. With this acquisition, DoubleVerify has established a strong foothold in the content and brand safety market, a growing segment of advertising technology. The move will undoubtedly heat the competition among other players vying for their share of the burgeoning market.
Ad-tech players, who are focused on providing solutions to advertisers such as offering audience targeting capabilities, are likely to feel increased pressure from DoubleVerify’s successful acquisition of OpenSlate. This is due to an increase in demand for comprehensive solutions, which combine both brand safety and audience measurement capabilities. Furthermore, concerns that ad fraud may be happening across digital platforms may force ad-tech players to strongly emphasize brand safety solutions to stay competitive.
DoubleVerify’s move into content data is also likely to bring new competition for those companies whose sole focus has been video and content data services. Several independent video verification companies already exist, such as Pixalate (previously owned by comScore) and Oracle Moat (formerly known as Vemba). Other verticals like audio also appear poised to emerge in response to an increase in podcasting technology as well as shifting consumer demands for targeted audio ads.
Overall, it is clear that there will be increased pressure on players in both qualitative and quantitative ad performance industries going forward due to the recent news of Doubleverify’s acquisition. Advertisers will benefit from having more options available when seeking comprehensive solutions that offer both brand safety and audience-targeting functionality.
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