Atlanta has become one of the top technology towns in the region. Atlanta startups are becoming competitive due to lower business fees, low corporate taxes, more university talent, and an expansive network of incubators, VCs, and CEOs in the city.
The growth is seen in the increase in job postings because the demand for software development jobs increased by more than forty percent in the past decade, and this is more than the current national average of twenty percent. There is also a high influx of fresh talent into the city every year, owing to Emory University and Georgia Tech. And the network of incubators and VCs in the city make it easier for a startup to thrive and excel in Atlanta.
The lucrative business environment presents everyone with growth opportunities. However, businesses must market themselves appropriately to acquire the local market and capture those opportunities. Local SEO is a fool-proof method to find other companies or clients in the exact geolocation.
Hiring an Atlanta SEO company is the best option to boost local SEO and grab the local market. There are numerous advantages to hiring a local SEO company over an outsider for businesses based in Atlanta.
Here are reasons why you must hire a local SEO company.
1. They know the area
The local SEO strategy will be more effective if the SEO company understands the local audience that you wish to target.
There is an eclectic mix of demographics in every area. While targeting a local niche market, you need someone who understands the city’s inhabitants and knows what piques their interest. Atlanta is a diverse city, and a company from the city will better understand the city’s culture and people. For example, if you are a food and beverage retailer based in Atlanta, a local Atlanta SEO company will be able to help you strike the right chords with the target audience.
2. Vetting the local talent is easier
As a business owner or an entrepreneur, you have to make the right decision. And decision-making does not involve choosing the first agency that shows up on internet search engines. Like any other consumer, you must prepare a list of all the available options and choose the best one. Then you can schedule one-to-one sessions with the prospective agencies to understand their background and expertise better.
3. Be a part of an expansive network
An SEO company has a network of agencies or companies working for them. When you hire a local SEO company, you become a part of the network that you can work with to achieve better results for your website’s SEO. For instance, by being a part of the local network, you will be able to trade guest posts for the website or get more mentions on social media platforms.
In other words, being a part of a community and network raises the chances of finding like-minded people. The more locally present your business is, the better it would rank on the search engine results page.
4. A better understanding of the local marketing trends
Every city has its marketing trends, and the people of each city have different motivators. Marketing tactics that might work in New York City will not work in Atlanta. However, a local SEO company will have the ability to identify Atlanta’s customer and marketing trends. They will be able to develop better content and SEO strategies to enhance website traffic, engagement rates, and conversions. Simply put, you will be able to reap the benefits of their knowledge about the local marketing trends for your business.
So, these are the common reasons why hiring local SEO talent is way better than hiring an agency from another city for local SEO growth.